I’m Ben Blay (Benedict Blay) a Ghanaian storyteller, digital marketer, digital commentator and content creator working with a small but mighty team to turn ideas into culture.
What began with faceless infographics and music drops has grown into something louder, a platform that speaks with creators, for creators and about the evolving digital world around us.
The Journey So Far
For years, I documented culture from the background. Now, I’ve stepped in front of the lens.
This brand is our way of unpacking what it really means to create online today.
We explore:
What it takes to grow on YouTube, TikTok & beyond
The truth behind virality, burnout & algorithm pressure
Tools, tech & trends that shape creators How content influences culture
Whether it’s short-form content, long-form commentary, or raw creator insight we keep it honest. Because that’s what this space is missing.
Why This Exists
This isn’t just content, this is a conversation.
If you’ve ever felt lost, overwhelmed, or invisible in your creator journey… you’re not alone.
This space was built to reflect that journey — and make room for voices that don’t always get heard.
On this site, you’ll find:
• Our latest videos and creator commentary
• Personal stories from the content grind
• Collaborations, tech updates, some news here and there, random stuff and media projects
• Creative services and ways to work with us
A Few Things to Know
• We’re Ghanaian and global in focus
• We believe in realness over perfection
• Our team is creator-first, community-driven
• We care more about impact than impressions
• We’re building something bigger than likes, views, or trends
In case we forgot to mention, we’re really young but moving with purpose 😉.
Let’s Build Together
Got a project?
Want to collaborate, interview, or explore ideas around content, culture or strategy?
Reach out to us
Or just follow the content, subscribe to the journey, and watch it unfold in real time.